Projects
Bateman Case Study Competition
Collaborated with a five-person team to research, plan, and execute a strategic public relations campaign for a national client as part of PRSSA’s Bateman Case Study Competition. Conducted primary and secondary research, developed key messages, designed creative tactics, and implemented events aimed at increasing awareness and engagement among target audiences. Contributed to writing, media outreach, and campaign evaluation.
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Bateman Case Study Competition
During this campaign, I practiced writing a situational analysis through assessing the client's current challenges and using research to support why we chose our primary audience to be college students.
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Bateman Case Study Competition
In this project, I practiced evaluating the success of a Public Relations Campaign. I looked at our objectives and whether or not we met or exceeded them in any way, and the effectiveness of the events we decided to put on.
In the classroom
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Media Kit - Fact Sheet
As part of a media kit assignment in my PR 321 writing class, I created a fact sheet for a fictional local clinic promoting flu shot awareness. This assignment challenged me to research relevant health information and determine which facts would be the most persuasive and accessible to the general public. It was a great exercise in organizing content visually and making complex information easy to digest while still motivating action.
Media Kit - News Release
To accompany the fact sheet, I wrote a news release that announced the clinic’s seasonal flu shot initiative. This part of the project allowed me to practice pulling together all the key information—from dates and services to expert quotes and public health context—into a compelling, press-ready format. Writing the news release helped me strengthen my storytelling skills while adhering to the structure and tone expected in professional media communications.
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As part of a media kit assignment in my PR 321 writing class, I created a fact sheet for a fictional local clinic promoting flu shot awareness. This assignment challenged me to research relevant health information and determine which facts would be the most persuasive and accessible to the general public. It was a great exercise in organizing content visually and making complex information easy to digest while still motivating action.
Landing Page
For another assignment in PR 321, I created a full landing page based on user personas we developed in class. This was my first time working with a format like this, and I found it to be one of the most engaging and educational parts of the course. It pushed me to consider how specific audience needs shape layout, tone, and content. The process taught me how to strategically craft messaging that aligns with both user expectations and campaign goals.
