Jasmine Fasching
Bateman Case Study Competition
I collaborated with a five-person team to research, plan, and execute a strategic public relations campaign for a national client as part of PRSSA’s Bateman Case Study Competition. I helped conduct primary and secondary research, develop key messages, design creative tactics, and implement events to increase engagement and interest in library activism and First Amendment rights. This project was especially meaningful to me because it was my first experience helping build a campaign from start to finish. It taught me the value of thorough research, intentional planning, and the creation of strategies grounded in audience insight.
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Bateman Case Study Competition
During this campaign, I practiced writing a situational analysis through assessing the client's current challenges and using research to support why we chose our primary audience to be college students.
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Bateman Case Study Competition
In this project, I practiced creating, assessing, and evaluating the success of a Public Relations Campaign. I looked at our objectives and whether or not we met or exceeded them in any way, and the effectiveness of the events we decided to put on.
In the classroom
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PR Campaign - Thielen Student Health Center
As part of a semester-long client project, I collaborated with a team of 5 to develop and execute a research-driven strategic communication plan for Iowa State University’s Thielen Student Health Center. Our campaign, HerHealthHub, addressed a critical awareness gap surrounding women’s health services on campus, particularly issues of accessibility, privacy, and stigma. Using primary and secondary research, we identified key barriers preventing students from seeking care and designed ethical, inclusive messaging across digital, peer-led, and in-person channels. The campaign resulted in measurable increases in engagement, social media growth, and student interaction, demonstrating how strategic communication can improve health literacy, build trust, and support student well-being.
Media Kit
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Media Kit - Fact Sheet
As part of a media kit assignment in my PR 3210 writing class, I created a fact sheet for a fictional local clinic promoting flu shot awareness. This assignment challenged me to research relevant health information and determine which facts would be the most persuasive and accessible to the general public. It was a great exercise in organizing content visually and making complex information easy to digest while still motivating action.
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Media Kit - News Release
To accompany the fact sheet, I wrote a news release that announced the clinic’s seasonal flu shot initiative. This part of the project allowed me to practice pulling together all the key information, from dates and services to expert quotes and public health context, into a compelling, press-ready format. Writing the news release helped me strengthen my storytelling skills while adhering to the structure and tone expected in professional media communications.
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In my PR 3210 - PR writing class, each of us was assigned a topic to write about for the ISU Wellbeing Weekly Newsletter. With an audience of ISU faculty, we were given topics ranging from how to stay moving to my topic: the importance of taking breaks from technology. Using AP style writing and a 150-word count, I researched, outlined, and crafted an article that adhered to the ISU brand with a taste of my own creativity.
Landing Page
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For another assignment in PR 3210, I created a full landing page based on user personas we developed in class. This was my first time working with a format like this, and I found it to be one of the most engaging and educational parts of the course. It pushed me to consider how specific audience needs shape layout, tone, and content. The process taught me how to strategically craft messaging that aligns with both user expectations and campaign goals.
